Martin Tureniec brings over 20 years of software asset management expertise, spanning both sales leadership and technical implementation. Renowned for making complex SAM concepts accessible and actionable, Martin excels at translating technical challenges into business value for enterprise organizations. His engaging presentation style and cross-functional expertise have made him a trusted advisor to procurement teams and IT leaders navigating the complexities of decentralized IT, compliance, and AI governance. Martin serves enterprise clients as a thought leader at Xensam, driving innovation in AI-powered software asset management solutions.
Solution Study
Friday, June 13
08:55 am - 09:25 am
Live in Copenhagen
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As organizations grapple with unauthorized AI deployments and evolving regulations, SAM and Procurement professionals have a unique opportunity to drive strategic value. This session reveals how to elevate your role beyond cost control to become governance leaders in the AI era. We’ll explore practical approaches to measuring software ROI across decentralized environments, ensuring compliance with the EU AI Act and NIS2 directive, and creating visibility that supports informed decision-making. Learn how Xensam’s technology enables both SAM and Procurement teams to implement standardized evaluation frameworks that balance innovation with risk management, positioning you as essential partners in your organization’s AI governance strategy. IN this session you will learn: