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CO-LOCATED EVENTS

Speaker

Lennart Martens

Head of Sales Europe, Preo Software AG

• My role as a Head of Sales Europe is to help customers optimise their licensing and reduce costs. With over ten years' experience, I advise on licensing issues, software asset management and hybrid application structures, including private/public cloud options. Meeting people from different industries and helping them analyse their IT environment to find the best and most cost-effective solution is probably the part of my job I enjoy the most. By understanding my client's needs and software usage, I can identify new opportunities for license optimisation and help them save money. Software asset management is a common struggle for many organisations, resulting in over-licensing or under-licensing. I work closely with my clients to understand their software usage and recommend the most appropriate licensing solution. GreenIT: It is estimated that data centers and the IT industry as a whole are responsible for around 2-3% of global CO2 emissions, which is roughly equivalent to all of the world's air traffic. Reusing existing software not only reduces the need for new licenses and associated resources, but also reduces the CO2 emissions associated with the production of new hardware and software

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Company

Preo Software AG

https://www.preo-ag.com/en
As a pioneer on the Used Software Market PREO Software AG was founded in 2005. For more than 18 years we provide businesses with cost-effective and sustainable software solutions and have traded more than 3.5 million licences throughout Europe. With more than 20 Employees we offer pre-owned software licenses that are legally compliant and fully transferable, allowing businesses to save money on their software costs without sacrificing quality or compliance.
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Colocated with
IT Procurement & Sourcing Summit Nordic 2026 is part of the Digital Business Strategy Event Series. You can find more events here.
Date
June 10 – 12, 2026
Location
Radisson Blu Scandinavia Hotel
Amager Boul. 70
2300 Copenhagen
Phone
+49 (0)30 52 10 70 3 0
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