Frederik Storhaug, Federation Lead Nordics at SoftwareOne, is a seasoned global sales executive and thought leader with over two decades of experience driving digital transformation and enterprise growth in the technology sector. Previously, as Director of Global Sales and Industry Advisory Sponsor he led strategic sales initiatives and fostered collaboration among C-suite leaders to navigate complex business challenges. He has a proven track record of building high-performing teams and delivering impactful go-to-market strategies. Frederik frequently contributes to thought leadership on topics such as remote work, procurement risk, and digital execution frameworks. Renowned for his ability to bridge cultural and operational gaps in global enterprises, Frederik emphasizes aligning speed, quality, and expertise to drive sustainable business outcomes.

SoftwareOne is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 8,900 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON.