With increasing complexity in software licensing and limited internal resources one approach is to rethink the way SAM departments can work with external partners. This session shares how one organization is embarking on the journey to turn its relationship with a reseller into a true SAM partnership—focused on shared processes, compliance efficiency, and long-term strategic value. Learn how integrating a partner into core SAM operations helps relieve internal teams, ensures licensing compliance, and enables focus on high-impact activities. In this session you will learn:
- How to shift from a traditional reseller model to a value-based SAM partnership?
- How to structure contracts around shared goals and mutual efficiency?
- How to offload standard licensing topics while maintaining control and compliance?
- How to free up internal licensing experts for strategic initiatives
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