Alex Geuken has more than 10 years of software licensing industry experience, in roles such as licensing advisory, SAM advisory, software license consulting, Microsoft 365 advisory and more.
I have been fortunate enough to work with businesses all around the world relating to licensing and SAM over the last 10 years, and seeing how fast things are changing now is incredible.
Every company today is a tech company, no matter if they are in retail, manufacturing, finance, b2b, or b2c. Every company today is depending on software and technology.
It is not a coincidence that almost all the biggest companies today are software companies. For example, Microsoft, Google, Apple, Amazon, Facebook and so on, and the fastest growing companies such as Airbnb, Uber and Spotify are all disrupting their markets and becoming industry leaders faster than ever.
With all these changes we see how important SAM is becoming, how the SAM industry is evolving, and how SAM should be considered a standard for all companies.
Being part of Xensam is an amazing opportunity and I’m very grateful to see how we are helping organizations with our SaaS SAM solution. Xensam is the first SAM vendor to bring A.I into its native SaaS solution, which allows detailed analysis of hardware, software and SaaS applications, all out of the box.
The Pop in your Job:
“Discovering how our customers utilize the connect data of software, hardware, users, licensing,security, finance and active usage for daily business decisions, is a very rewarding experience.”
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