Sidra Berman is the Chief Marketing Officer at Calero, bringing deep industry expertise in Technology Expense Management with a focus on telecom, mobility, and SaaS. She has held marketing leadership roles at companies like Tangoe and Axiom, driving growth through innovative strategies in complex B2B technology environments. Sidra’s extensive experience in the space uniquely positions her to speak on the evolving role of software asset management in today’s digital enterprise.

The Pop in Your Job
I love my job because I get to turn complex technology challenges into “aha!” moments for customers every day.

We challenge convention and exceed expectations by delivering superior solutions with integrity and personal service that is lacking from our competition. Our solutions are designed to provide clarity, control, compliance and cost savings across your global technology estates. Whether you're considering a relationship with us as a customer, a partner, or a member of our team, we invite you to get to know us and our passion for this industry.