Solution Keynote: The Evolution of Software Asset Management – AI, Cloud, Regulations, and the Road Ahead

Session

The Evolution of Software Asset Management – AI, Cloud, Regulations, and the Road Ahead

Solution Keynote

Thursday, June 12

09:10 AM - 09:40 AM

Live in Copenhagen

Less Details

Software Asset Management is evolving rapidly, driven by AI, cloud governance, and cost optimisation. It has shifted from manual tracking to AI-powered, predictive, and automated tools that optimise costs, ensure compliance, and mitigate risks. Today, SAM is essential for managing hybrid and multi-cloud environments, FinOps, and sustainability-driven procurement. The shift from traditional licensing to consumption-based models makes real-time cost control critical. Geopolitical disruptions and regulations require ongoing legal compliance assessments to mitigate risks and reduce dependencies on vendors. Looking ahead, AI, regulations, and multi-cloud strategies will redefine the landscape. This session explores these trends, including disruptive technologies and macroeconomic developments, and provides strategies for future-ready SAM practices. In this session you will learn:

How to master modern SAM – AI, automation, and FinOps driving SAM
How to navigate political challenges – legal compliance in an era of cloud-based (outsourced) software
How to prepare for disruptive technologies – quantum computing, AI agents, and other innovations shaping IT

Presentation

Speaker

Marc Hennemann

Strategic Customer Advisor, SoftwareOne

Marc Hennemann brings nearly 10 years of experience at SoftwareOne, where he currently leads Strategic Customer Advisory. In this role, Marc advises global enterprises on optimizing their software sourcing and IT portfolio management, helping them achieve cost efficiency and strategic alignment in their IT investments. His extensive expertise includes roles as Global Business Owner for Core Consulting in Software Sourcing & Portfolio Management and Interim Global Service Line Lead for Digital Supply Chain, where he drove transformative initiatives to improve software asset management and procurement strategies. Before joining SoftwareOne, Marc honed his skills at Deloitte and Licetus GmbH & Co. KG, consulting on software licensing and IT procurement. As a member of the FinOps Foundation, he brings a strong understanding of financial operations within IT, making him a valuable resource for insights on cost control and governance in tech environments.

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Company

SoftwareOne

https://www.softwareone.com/en

SoftwareOne is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 8,900 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON.

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