Software Asset Management is evolving rapidly, driven by AI, cloud governance, and cost optimisation. It has shifted from manual tracking to AI-powered, predictive, and automated tools that optimise costs, ensure compliance, and mitigate risks. Today, SAM is essential for managing hybrid and multi-cloud environments, FinOps, and sustainability-driven procurement. The shift from traditional licensing to consumption-based models makes real-time cost control critical. Geopolitical disruptions and regulations require ongoing legal compliance assessments to mitigate risks and reduce dependencies on vendors. Looking ahead, AI, regulations, and multi-cloud strategies will redefine the landscape. This session explores these trends, including disruptive technologies and macroeconomic developments, and provides strategies for future-ready SAM practices. In this session you will learn:
- How to master modern SAM – AI, automation, and FinOps driving SAM
- How to navigate political challenges – legal compliance in an era of cloud-based (outsourced) software
- How to prepare for disruptive technologies – quantum computing, AI agents, and other innovations shaping IT
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