Collaboration is at the heart of modern Software Asset Management—whether it’s aligning with procurement, optimizing vendor relationships, or integrating cross-functional insights into smarter tooling and strategy. This track brings together perspectives from SAM, procurement, vendor management, and advisory roles to show how stronger collaboration can lead to better outcomes, from cost control to compliance and agility. Through real-world use cases and expert insights we’ll explore strategic process overhauls, how to tackle shared challenges, and build systems and relationships that scale with the business.