Case Study: What Does It Take to Move SAM to the Next Level of Maturity?

Session

What Does It Take to Move SAM to the Next Level of Maturity?

Case Study

Thursday, June 11

12:00 PM - 12:25 PM

Live in Copenhagen

Less Details

Maturing a Software Asset Management function means evolving from a tracking activity into a strategic capability that delivers tangible value across the business. This session presents the journey of advancing SAM maturity in a complex, multi-sector company. Next to reorganizing responsibilities and scaling teams, the roadmap includes maturing policies, redesigning processes, and implementing solutions that enable wider integration. It will explore how enhancing request management, expanding service catalogues and service layers, and refining dashboards can turn SAM into a driver of cost optimisation, operational efficiency, and informed decision-making at all levels. Attendees will gain practical insights into achieving wins from new capabilities, managing organisational complexity, and embedding SAM as a business-critical function. In this session you will learn:

How to advance SAM maturity to deliver measurable business value?
How to include FinOps in SAM processes?
How to strengthen integration through service catalogues and service layers?
How to create dashboards that optimize costs, improve efficiency, and guide decisions?

Presentation

Speaker

Patrick Holm

Practice Lead SAM, Norlys

As Practice Lead for Software Asset Management at Norlys, Patrick drives governance, optimization, and automation initiatives within the IT Shared Service Center. Before joining Norlys, he spent over eight years at Crayon, where he supported many of Denmark’s largest companies in maturing their SAM practices and integrating FinOps and SaaSOps strategies. His expertise spans large-scale program delivery, strategic vendor engagement, and aligning IT asset management with business objectives.

Join Patrick Holm
Book Now!

Company

Norlys

https://norlys.dk/

Norlys is Denmark’s largest integrated energy and telecommunications group. We are owned by more than 800,000 cooperative members and provide energy, charging stations, internet, TV, and mobile services to the Danish population. We own the country’s largest electricity grid, the country’s largest fibre network, and half of the country’s largest mobile network, the TN network. In addition, we hold a majority stake in Norlys Energy Trading and in the green, circular industrial park Greenlab, as well as half of Eurowind Energy, a leading developer of solar and wind farms. Our 4,600 employees in Silkeborg, Aarhus, Aalborg, Esbjerg, and Copenhagen are working for a greener and more digital Denmark.

Get Agenda

Book Now